Small Skincare Business based in United States. Focusing on natural , organic ingredient products.
Poppy Grls
Objective:
To maintain a fun, feminine social media presence with a cohesive pink-themed feed using stock imagery that reflects the brand’s identity and appeals to women aged 16–40.
Key Contributions:
Researched stock images for desired feed ideation, edited photos for promotional campaigns. Created product videos and edited organic videos shot by founder or customers. Worked on email campaigns.
Outcomes:
Over 1100 accounts reached within 2 months. 15% conversion from email marketing strategy and a significantly higher reach on organic content created by customers.
